What is CPC in Adsense?
First, you need to know what is Adsense CPC and how your Adsense revenue is dependent on CPC.
The cost-per-click (CPC) is the amount generated each time a user clicks on an ad on your site. CPC mostly depends on the advertiser; some advertisers may pay more money per click based on what they are displaying.
In Adsense generally, most of the Adsense publishers talk more about CTR (‘Click Through Rate‘) and less on CPC. There is also a lot of things you can follow to improve your CTR but first let’s focus on how you can attract ads to your site with the highest CPC.
1. Profitable Blog Niche:
The most important part of blogging is choosing the right niche for your new blog or website.
Google Adsense display ads with high CPC on those sites with a profitable blog niche.
So choosing a profitable blog niche that has high-income potential and writing articles under that niche is the first necessary step to increase Adsense CPC.
Here is the list of blog niches that provide you high CPC ads in Adsense.
- Blogging & SEO
- Health & Fitness
- Real Estate
- Make Money Online
The second factor that might affect your Adsense CPC is the content quality.
High-Quality content should be unique and give visitors a good experience. A better understanding of your audience’s needs and queries can lead you to create quality content.
Content with quality is also loved by search engines. So, a blog with quality content and good traffic certainly ensure higher CPC Adsense rates.
Read: 14 Ways to Increase Blog Traffic in 2020
3. High CPC Keyword Selection
Keywords have value not only in SEO but in Adsense also.
Ads are placed on pages or posts based on the Google Algorithm’s view on the content of that page. So selecting a high CPC keyword and designing the whole content around that particular keyword is important to increase Adsense CPC.
Let’s say Smith is an advertiser who pays more money per click. He sells kitchen furniture and targets people who search for “kitchen furniture“. So now Google Adsense displays Smith’s ads on those pages which cover content related to “kitchen furniture“.
When you start keyword research make sure to use Google Adwords.
4. Balance Ad Block Number with Content-Length
Google allows you to put three Adsense blocks on your page or post. If your blog posts don’t have sufficient content length then reduce ad blocks on your post.
If your content is insufficient and doesn’t provide visitors a good experience then you may find irrelevant ads on your post. Such irrelevant ads will reduce your Adsense CPC.
So it is necessary to focus on designing quality content with balanced content length and ad blocks.
5. Ad Placement
Your Adsense revenue is directly proportional to ad placement on your blog so placing the ad in the correct location is necessary to increase Adsense CPC.
For a better result, you can place 2 ads inside your blog post and 1 outside of the post (like the right sidebar). Place an ad block of size 336 * 280 rectangle just below the first or second paragraph and place the second 468 * 60 ad in between the blog post.
If your content quality is good and engagement is also high then place an ad at the bottom of the page.
If you are a professional blogger then you are free to optimize and place maximum ads based on the length of your content.
One of the most important factors affecting your Adsense CPC is from which country your blog receives traffic.
If a visitor from the USA clicks on an ad can pay you up to $2 or $3 but visitors from a country like Nepal and India click on the same ad can pay you only 10 to 20 cents per click.
Hence always design your blog and content in the English language targeting audiences of the USA and other English-speaking countries.
7. Use Adsense Channels to Increase Adsense CPC
Testing with custom Adsense channels allows you to establish CPC and CTR of individual ad blocks. With this test, you can measure and analyze the performance of each channel. Then design Adsense strategies for your web pages based on the result of the test.
You can delete any ad block which has low-performance during the test period.
8. Text and Image Ad Format
Enable both text and image ad types to increase Adsense CPC. Usually, image ads are less preferred by most of the publishers because of less CPC.
But I recommend you to enable image Ads types for all ad units because image ads also may increase Adsense revenue with better CTR based on blog niche and content.
9. Domain Name
The domain name of your website also affects the Adsense CPC. A domain name tells everything about your blog niche, keywords, and the content of your website. So choosing a domain name regarding your blog niche is necessary to increase Adsense CPC.
10. Use Responsive Theme
A website must be responsive and best fits with mobile devices since Internet users from mobile devices are increasing. If your website design is not responsive then ads on the web pages will not be properly displayed. This results in less ad impression and fewer CPC rates.
So be sure you are using a mobile-friendly responsive theme or template for your website.
If you start following and implementing these 10 tips on your blog and Adsense account then you can surely improve CPC rates with higher revenue. While doing keyword research for your new article create an extra column for CPC per each keyword.